Data protection

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the section "Information on the responsible body" in this privacy policy.

How do we collect your data?

Your data is collected, firstly, because you provide it to us. This could include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some data is collected to ensure the website functions correctly. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other inquiries.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with regard to this and other questions concerning data protection.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is done primarily using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter referred to as “Shopify”).

Shopify is a tool for building and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior, and generates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment information, and other data related to the purchase (e.g., phone number, sales volume, etc.). Shopify stores cookies in your browser for these analyses.

For details, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz .

The use of Shopify is based on Article 6(1)(f) GDPR. We have a legitimate interest in ensuring the most reliable presentation of our website. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telemedia Act (TMG), insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDG. Consent can be withdrawn at any time.

Order processing

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a legally required contract under data protection law, which ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General information and mandatory disclosures

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note regarding the responsible body

The responsible body for data processing on this website is:

BSN Germany®
Feeder & Kysil Nutrition GbR

Telephone: +49 (0) 221 - xxxx
Email: office@bsn-germany.de

The responsible entity is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific retention period is stated within this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a legitimate request for erasure or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the data will be deleted once these grounds cease to apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR if special categories of data pursuant to Article 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Article 49(1)(a) GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing additionally takes place on the basis of Section 25(1) of the German Telemedia Act (TMG). You can withdraw your consent at any time. If your data is required for the performance of a contract or for taking steps prior to entering into a contract, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for compliance with a legal obligation, on the basis of Article 6(1)(c) GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the applicable legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Note regarding data transfer to third countries that do not offer adequate data protection and transfer to US companies that are not DPF-certified.

We use, among other things, tools from companies based in third countries with inadequate data protection laws, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. Please note that a level of data protection comparable to that of the EU cannot be guaranteed in third countries with inadequate data protection laws.

Please note that the USA, as a safe third country, generally offers a level of data protection comparable to that of the EU. Data transfers to the USA are therefore permitted if the recipient is certified under the EU-US Data Privacy Framework (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we collaborate with various external parties. This sometimes requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the data transfer. When using data processors, we only transfer our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to object to data processing in special cases and to direct marketing (Art. 21 GDPR)

If data processing is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you; this also applies to profiling based on these provisions. The specific legal basis for each processing operation can be found in this privacy policy. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the purpose of establishing, exercising or defending legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be processed for direct marketing purposes (objection pursuant to Article 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

Information, correction and deletion

Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of the data processing, as well as the right to rectification or erasure of this data. You can contact us at any time with regard to this and any other questions concerning personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification process, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it for the establishment, exercise or defense of legal claims, you have the right to request restriction of processing of your personal data instead of erasure.
If you have objected to processing pursuant to Article 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. Until it is determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from being stored – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a paid contract, you are obligated to provide us with your payment details (e.g., account number for direct debit), this data is required for payment processing.

Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the padlock symbol in your browser's address bar.

With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

Objection to advertising emails

The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called "cookies." Cookies are small data packets and do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted after you leave our website. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for carrying out electronic communication, for providing certain functions you have requested (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring website traffic) (necessary cookies) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically flawless and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) GDPR and Section 25(1) TDDDG); this consent can be revoked at any time.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

You can find information about which cookies and services are used on this website in this privacy policy.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address

This data will not be combined with other data sources.

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of this data is based on Article 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for taking steps prior to entering into a contract. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if such consent has been obtained; you may withdraw your consent at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

Use of AI on the website

We use AI-powered services and/or applications on our website.

We use artificial intelligence (AI) on our website as follows:

Creation of texts, images and videos.

When you interact with or come into contact with elements on our website that use artificial intelligence (e.g., chatbot), your input, including metadata, will be processed to generate a suitable answer or reaction.

The use of these AI-powered functions is based on Article 6(1)(f) GDPR. We have a legitimate interest in using modern technologies on our website to improve our services and to identify new opportunities arising from our interactions with our customers. If consent is required, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG. You can withdraw your consent at any time.

Further information on the data processing of this tool or service can be found in the relevant section of this privacy policy.

Inquiries via email, telephone or fax

When you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

The data you send us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features. We will only use the data you provide for the purpose of providing the specific offer or service for which you registered. All required information requested during registration must be provided in full. Otherwise, we will reject your registration.

For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address you provided during registration to inform you.

The data entered during registration is processed for the purpose of carrying out the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. Social Media

Facebook

This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE .

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook then receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation .

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

To the extent that personal data is collected on our website and forwarded to Facebook using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. Our joint obligations are set out in a joint controllership agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of its products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook directly with Facebook. If you assert your data subject rights with us, we are obligated to forward them to Facebook.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php .

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF commits to adhering to these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452 .

X (formerly Twitter)

This website integrates features of the service X (formerly Twitter). These features are offered by the parent company X Corp., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. For data processing of individuals residing outside the USA, the branch Twitter International Unlimited Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland, is responsible.

When the social media element is active, a direct connection is established between your device and the X server. X (formerly Twitter) then receives information about your visit to this website. By using X (formerly Twitter) and the "Retweet" or "Repost" function, the websites you visit are linked to your X (formerly Twitter) account and made public to other users. Please note that as the website provider, we have no knowledge of the content of the transmitted data or how X (formerly Twitter) uses it. Further information can be found in X's (formerly Twitter) privacy policy at: https://x.com/de/privacy .

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://gdpr.x.com/en/controller-to-controller-transfers.html

You can change your privacy settings at X (formerly Twitter) in your account settings at https://x.com/settings/account .

Instagram

This website integrates features of the Instagram service. These features are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram then receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram is not part of this joint responsibility. Our joint obligations are set out in a joint controllership agreement. You can find the text of this agreement at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for ensuring the tool's data protection-compliant implementation on our website. Facebook is responsible for the data security of its products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum , https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381 .

Further information can be found in Instagram's privacy policy: https://privacycenter.instagram.com/policy/ .

This website uses elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you visit a page containing such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's server in the USA. This log data may include your IP address, the address of the websites you visit that also contain Pinterest features, your browser type and settings, the date and time of your request, your use of Pinterest, and cookies.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

For more information on the purpose, scope and further processing and use of data by Pinterest, as well as your related rights and options for protecting your privacy, please see Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy .

6. Analytics tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking and analytics tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on their website. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be withdrawn at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user's origin. This data is aggregated into a user ID and assigned to the respective device of the website visitor.

Furthermore, we can use Google Analytics to record your mouse movements, scrolling, and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to and stored on a Google server in the USA.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/ .

IP anonymization

Google Analytics IP anonymization is activated. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Google Analytics E-Commerce Measurement

This website uses the "E-commerce Measurement" feature of Google Analytics. E-commerce measurement allows the website operator to analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product are collected. This data can be aggregated by Google under a transaction ID that is assigned to the respective user or their device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements resulted in clicks.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/ .

Google Ads Remarketing

This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting).

Furthermore, advertising audiences created with Google Ads Remarketing can be linked to Google's cross-device features. This allows interest-based, personalized advertising messages, tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de .

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Further information and the data protection regulations can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de .

Target group formation with customer matching

To create target audiences, we use, among other things, the customer matching feature of Google Ads Remarketing. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether a user has performed certain actions. For example, we can analyze which buttons on our website are clicked most frequently and which products are viewed or purchased most often. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

For more information about Google Conversion Tracking, please see Google's privacy policy: https://policies.google.com/privacy?hl=de .

Klaviyo

We have integrated Klaviyo into this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter referred to as Klaviyo).

Klaviyo is a marketing automation tool for sending emails, SMS, push notifications and collecting customer reviews for eCommerce merchants.

For this purpose, Klaviyo stores consent for email marketing. In particular, the following data may be processed: name, telephone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo's online system, website or email, browser used, operating system used, referrer URL).

The use of Klaviyo is based on Article 6 Paragraph 1 Letter a GDPR and Section 25 Paragraph 1 TDDDG. Consent can be withdrawn at any time.

For further details, please refer to the provider's privacy policy at https://www.klaviyo.com/legal/privacy .

This provider uses standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement .

Meta-Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Meta for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a meta ad. This enables the effectiveness of meta ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile on Facebook or Instagram is possible, and Meta can use the data for its own advertising purposes in accordance with the Meta Data Policy ( https://de-de.facebook.com/about/privacy/ ). This allows Meta to display advertisements on Facebook or Instagram pages and other advertising channels. We, as the website operators, have no influence over this use of the data.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. Our joint obligations are set out in a joint controllership agreement. You can find the text of the agreement at: https://www.facebook.com/legal/controller_addendum . According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert your data subject rights (e.g., requests for access) regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obligated to forward them to Meta.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381 .

You can find further information on protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the "Custom Audiences" remarketing feature in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . You must be logged in to Facebook to do this.

If you do not have an account with Facebook or Instagram, you can deactivate interest-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .

TikTok Pixel

We have integrated the TikTok pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter referred to as TikTok).

Using the TikTok Pixel, we can display interest-based advertising on TikTok (TikTok Ads) to website visitors who have viewed our offers. At the same time, the TikTok Pixel allows us to determine the effectiveness of our advertising on TikTok. This enables us to evaluate the effectiveness of TikTok ads for statistical and market research purposes and optimize future advertising campaigns. Various usage data is processed, such as IP address, page views, time spent on the site, operating system used, user origin, information about the ad a person clicked on on TikTok, or an event that was triggered (timestamp). This data is aggregated into a user ID and assigned to the respective device of the website visitor.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. This consent can be revoked at any time.

Data transfers to third countries are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

7. Newsletter

Newsletter data

If you wish to subscribe to the newsletter offered on this website, we require your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of your data, your email address, and its use for sending the newsletter at any time, for example, via the "Unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of subscribing to our newsletter will be stored by us or our newsletter service provider until you unsubscribe. After you unsubscribe or the purpose for receiving the newsletter no longer applies, your data will be deleted from the newsletter distribution list. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion, based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Data that we have stored for other purposes remains unaffected.

After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist by us or our newsletter service provider if this is necessary to prevent future mailings. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

Newsletter distribution to existing customers

When you order goods or services from us and provide your email address, we may subsequently use this email address to send you newsletters, provided we inform you of this beforehand. In such a case, the newsletter will only contain direct advertising for our own similar goods or services. You can unsubscribe from this newsletter at any time. A corresponding link is included in every newsletter for this purpose. The legal basis for sending the newsletter in this case is Article 6(1)(f) GDPR in conjunction with Section 7(3) of the German Unfair Competition Act (UWG).

After you unsubscribe from our newsletter mailing list, your email address may be stored on a blacklist to prevent future mailings to you. The data on the blacklist will only be used for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements for sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage on the blacklist is not time-limited. You can object to this storage if your interests outweigh our legitimate interest.

8. Plugins and Tools

YouTube

This website embeds videos from YouTube. The website is operated by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites that includes embedded YouTube videos, a connection is established to YouTube's servers. This informs the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use similar technologies for recognition (e.g., device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to compile video statistics, improve user-friendliness, and prevent fraud. The collected data is also processed within the Google advertising network.

If you are logged into your YouTube account, you are allowing YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in our legitimate interest in presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telemedia Act (TMG), insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDG. Consent can be withdrawn at any time.

Further information on how user data is handled can be found in YouTube's privacy policy at: https://policies.google.com/privacy?hl=de .

Google Fonts (local hosting)

This website uses Google Fonts, provided by Google, for consistent font display. The Google Fonts are installed locally. No connection to Google servers is established.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de .

Google Maps

This website uses the Google Maps service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to embed maps on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer. When Google Maps is activated, Google may use Google Fonts for the purpose of consistent font display. When you access Google Maps, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.

The use of Google Maps is in our legitimate interest in presenting our online services in an appealing manner and ensuring the easy location of the places we indicate on the website. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) of the German Telemedia Act (TMG), insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDG. Consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/ .

For more information on how user data is handled, please see Google's privacy policy: https://policies.google.com/privacy?hl=de .

ChatGPT

We use ChatGPT on our website. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA, https://openai.com . We use ChatGPT as follows:

Text creation

When you interact with content on our website that incorporates ChatGPT (e.g., chatbot), your input, including metadata, will be transmitted to ChatGPT's servers and processed there to generate a suitable response.

OpenAI reserves the right to further process the input provided in ChatGPT for training its own algorithm. We cannot assess exactly how the data is processed.

The use of ChatGPT is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer communication possible using modern technical solutions. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent can be withdrawn at any time.

Further information can be found here: https://openai.com/policies/privacy-policy .

9. Online marketing and partner programs

Affiliate programs on this website

We participate in affiliate partner programs. In affiliate partner programs, a company's advertisements are placed on websites or other media belonging to other companies within the affiliate partner network. When you click on one of these affiliate ads, you are redirected to the advertised offer. If you subsequently complete a specific transaction (conversion), the affiliate and, if applicable, the owner of the medium on which the advertisement is placed receive a commission. To calculate this commission, the affiliate network operator needs to be able to track which advertisement led you to the respective offer and to which you completed the predefined transaction. Cookies or similar tracking technologies (e.g., device fingerprinting) are used for this purpose.

The storage and analysis of data is based on Article 6(1)(f) GDPR. Participants in the affiliate program have a legitimate interest in the correct calculation of affiliate commissions. If corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

We participate in the following affiliate programs:

UpPromote

10. eCommerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to access the service or for billing purposes. The legal basis for this is Article 6(1)(b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data transfer during contract conclusion for online shops, retailers and shipping companies

When you order goods from us, we share your personal data with the transport company responsible for delivery and the payment service provider handling your payment. Only the data required by each service provider to fulfill their task will be shared. The legal basis for this is Article 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. If you have given your consent in accordance with Article 6(1)(a) GDPR, we will share your email address with the transport company responsible for delivery so that they can inform you about the shipping status of your order via email; you can withdraw this consent at any time.

Data transfer upon conclusion of contracts for services and digital content

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution commissioned with processing the payment.

Your data will not be transmitted further, or only if you have expressly consented to such transmission. Your data will not be shared with third parties without your express consent, for example for advertising purposes.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Payment services

We integrate payment services from third-party companies on our website. When you make a purchase with us, your payment data (e.g., name, payment amount, bank account details, credit card number) is processed by the payment service provider for the purpose of payment processing. The respective terms and conditions and privacy policies of the respective providers apply to these transactions. The use of these payment service providers is based on Article 6(1)(b) GDPR (contractual necessity) and in the interest of ensuring the smoothest, most convenient, and most secure payment process possible (Article 6(1)(f) GDPR). Where your consent is requested for specific actions, Article 6(1)(a) GDPR serves as the legal basis for data processing; consent can be withdrawn at any time for the future.

We use the following payment services/payment providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).

Data transfers to the USA are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full .

For details, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full .

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/ .

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy .

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment payments). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf

You can find details about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/ .

Instant bank transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as "Sofort GmbH"). Using the "Sofortüberweisung" (instant bank transfer) method, we receive real-time payment confirmation from Sofort GmbH and can immediately begin fulfilling our obligations. If you have chosen the "Sofortüberweisung" payment method, you will submit your PIN and a valid TAN to Sofort GmbH, which they will use to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and executes the transfer to us using the TAN you provided. They then immediately send us a transaction confirmation. After logging in, your transactions, overdraft limit, and the existence and balances of any other accounts you may have are also automatically checked. In addition to your PIN and TAN, the payment details you enter and your personal data are also transmitted to Sofort GmbH. The personal data we collect includes your first and last name, address, telephone number(s), email address, IP address, and any other data required for payment processing. This data is necessary to verify your identity beyond doubt and to prevent fraud. For details on paying with Sofortüberweisung (instant bank transfer), please see the following link: https://www.klarna.com/sofort/

Amazon Pay

The provider of this payment service is Amazon Payments Europe SCA, 38 avenue JF Kennedy, L-1855 Luxembourg.

Details on how your data is handled can be found in the Amazon Pay privacy policy at the following link: https://pay.amazon.de/help/201212490?ld=APDELPADirect .

giropay

The provider of this payment service is paydirekt GmbH, Stephanstraße 14 – 16, 60313 Frankfurt am Main (hereinafter referred to as “giropay”).

For details, please refer to giropay's privacy policy: https://www.paydirekt.de/agb/index.html .

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter referred to as “Shopify Payment”).

For details, please refer to Shopify Payment's privacy policy: https://www.shopify.de/legal/datenschutz .

American Express

The provider of this payment service is American Express Europe SA, Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter referred to as "American Express").

American Express may transfer data to its parent company in the USA. This data transfer to the USA is based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/

For further information, please refer to the American Express privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/ .

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as “Mastercard”).

Mastercard may transfer data to its parent company in the USA. This data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as “VISA”).

The UK is considered a safe third country with regard to data protection. This means that the UK has a level of data protection equivalent to that of the European Union.

VISA may transfer data to its parent company in the USA. This data transfer to the USA is based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html

For further information, please refer to VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html .

TikTok Shops

We sell goods and/or services through TikTok Shops. The shop system is provided by TikTok Technology Limited, The Sorting Office, Ropemaker Place, Dublin 2, D02 HD23, Ireland, or another contracting TikTok group company – depending on the specific logistics (hereinafter referred to as "TikTok Shops"). Sales take place directly on the TikTok platform.

TikTok Shops allows us, as sellers, to process product sales directly through the TikTok platform. Through TikTok Shops, we can provide product information, manage orders, receive payments, and handle shipping and communication with our customers. In doing so, we and TikTok receive and process various personal data via the platform that are necessary for processing the purchase, including profile information (e.g., name, username, profile picture), information you provide (e.g., order details, support requests), messages between buyer and seller, business content such as product descriptions and customer reviews, payment information (e.g., credit card details, PayPal details), and TikTok account information such as user ID and technical device information. This data processing serves the purpose of fulfilling the contract, processing payments, coordinating shipping, and communicating with customers.

When using TikTok Shops, personal data is transmitted to TikTok, which is necessary for providing and processing the service. TikTok stores user data in data centers within the EU as well as outside the European Union and the European Economic Area – particularly in third countries. Therefore, it cannot be ruled out that in certain cases, government agencies outside the EU, especially in third countries with inadequate data protection laws, may also gain access to personal data.

Personal data is processed for the purpose of fulfilling the contract in accordance with Art. 6 para. 1 lit. b GDPR.

Data transfers to third countries are based on the EU Commission's Standard Contractual Clauses. Details can be found here: https://www.tiktok.com/legal/page/global/partner-privacy-policy/en#eea and at https://ads.tiktok.com/i18n/official/policy/controller-to-controller .

More information on how TikTok Shops handle user data can be found in TikTok's privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://www.tiktok.com/legal/page/global/tiktok-shop-creator-privacy-policy/de .